GrowInTheRole

Train with AI.
Lead effectively.

The first AI coach that trains conversation leadership skills and makes leaders more effective. The first AI coach to train interviewing skills and make managers more effective.

tailored - scalable - innovative

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The Problem: Critical Conversations Aren't Being Conducted (Well)

Leaders perceive critical conversations as a major challenge
Critical conversations are avoided or conducted unprepared
Delicate topics are addressed too rarely in a clear and simultaneously respectful manner
Negative experiences reinforce uncertainty and fear of consequences

The Consequences: Severe Costs on Many Levels

Performance
Uncorrected underperformance.
Talent
Turnover of high performers.
Leadership
Trust foundation collapses.
Culture
Destruction of psychological safety.
Efficiency
Repeated mistakes and problem postponement.
Strategy
Innovation brake due to lack of honest feedback.

The Solution:

AI-Supported Training

GrowInTheRole makes effective leadership communication trainable. In realistic conversation simulations with challenging AI characters, leadership competence is continuously developed through precise feedback.

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Dive into a Growing Library of Practical Role Plays

Julia wants to move up

You need to communicate a reasoned rejection of her promotion request without demotivating her.

Uwe is becoming negligent

You want to address his performance decline after his sick leave and win him over for a constructive approach to changes.

Johannes refuses

You want to understand why he rejects necessary overtime for a critical project and regain his indispensable collaboration.

... and learn to communicate relationship-oriented and directly...

... for effective leadership and successful companies!

Performance
Sustainable performance improvement.
Talent
Retention of high performers.
Leadership
Unshakeable leadership credibility.
Culture
Building a secure high-performance environment.
Efficiency
Fast and sustainable problem-solving.
Strategy
Clear vision and well-founded strategic decisions.

What Our Users Say

"The complexity and the nuanced reactions impressed me the most."
M.O., Project Manager
"The feedback was very helpful and I recognized many mistakes that also happen to me in "normal" communication of difficult topics."
A.F., Learning Architect
"You encounter such employees more often. It was very realistic, I was challenged, the feedback showed me with examples what I need to work on."
E.S., Sales Manager
"The characters and tonalities are incredibly well done. I often had to grin because the answer sounded 'so real' in their style. The feedback is super clear, concrete and helpful."
E.W., Trainer & Coachin
"The differentiated feedback incl. quotes was definitely my favorite, I think you can really do so much with it."
M.D., Psychologist

GrowInTheRole is the Future of Leadership Development

Advantages over traditional formats

Holistic
Practical role plays unlimited for all users
Safe & Private
100% protected setting and private space
Feedback
Anytime, detailed individual feedback
Flat rate
Unlimited repeatability
Independence
Complete location and time independence
Scalability
Unlimited scalability, all leaders can train
Visible Development
Precise evaluation of learning progress
Lower Costs
Significantly more affordable than traditional formats

About GrowinTheRole

Is the AI startup of
FEEDBACKPEOPLE Management Consulting GmbH
Jürgen-Hornemann-Strasse, 648268 Greven