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People learn most effectively through experience. Unlike passive e-learning, GrowInTheRole allows leaders to dive straight into application. The combination of interaction, instant feedback, and the ability to repeat exercises immediately transforms knowledge into competence and ensures transfer to daily work. This immersive experience makes learning engaging and delivers the impact of 1-on-1 coaching. Scalable for everyone.
Unlimited, flexible training
Whether working remotely or on the go, leaders can practice scenarios as often as needed. Instead of waiting months for the next in-person seminar, training is available the moment they need it. This transforms a one-off event into a continuous learning journey. Available 24/7. With no travel costs or logistical hassle.
Sophisticated scenarios
Leadership doesn't happen in a vacuum. That’s why our simulations are more than isolated dialogues: Each session starts with a detailed briefing on the backstory, team dynamics, and characters involved. Leaders face typical, often ambiguous real-world challenges. They encounter challenging AI characters, ranging from the quiet expert to the demanding high-potential or the insecure team member. In this safe environment, they can experiment with communication techniques and test their impact. Without the irreversible consequences of failing in real life, and free from the pressure of being observed by trainers or peers.
Evidence-based feedback
As a spin-off of FEEDBACKPEOPLE, high-quality feedback has always been part of our DNA. Our decades of expertise in talent assessment form the foundation of our feedback system. Conversational behavior is analyzed in detail across six core competencies. The result: A clear picture of the users strengths and areas for growth, plus immediately actionable advice. Ranging from alternative phrasing to the application of effective methods.
Valuable data insights
Going beyond individual learning outcomes, our tool provides a solid data foundation for strategic decisions. Analyses of usage data and anonymized, aggregated conversation logs reveal recurring patterns in leadership behavior. Based on these insights, you can implement targeted measures to actively shape and improve your organization's leadership culture.
Putting AI into practice
Along the way, leaders playfully experience an intuitive AI tool that delivers real value with no barriers to entry. This fosters a positive mindset toward new technologies, which they carry into their teams as multipliers. A crucial skill for your company's future readiness.


