The Future of

Leadership Training

AI-Powered Leadership Training.

GrowInTheRole makes interactive training scalable by allowing leaders to practice difficult conversations with AI counterparts. It’s flexible, available anytime, and takes place in a safe environment. With personalized, psychology-based feedback, leaders can grow precisely into their roles.

Drive effective leadership in your organization with innovation and efficiency.

We combine psychological know-how with cutting-edge AI technology

GrowInTheRole is a spin-off of FEEDBACKPEOPLE, a management consultancy focused on leadership selection and development. Our decades of experience in face-to-face and remote training have shown one thing clearly: The biggest lever for development is practice. Real conversations, challenging counterparts, and honest, nuanced feedback.

The challenge has always been scaling. In seminars, only a few participate actively, and 1-on-1 coaching is too expensive for the broad mass. We were always looking for formats to reach more leaders effectively.

The latest technology now makes this possible. With GrowInTheRole, we combine our psychology-based methods with the power of generative AI. This creates a learning experience that unites the best of both worlds: scientifically sound, interactive, and scalable.

Psychology

enables:
  • Authentic AI characters and scenarios
  • Evidence-based, motivating feedback
  • Transfer of effective communication skills

AI

enables:
  • Real-time adaptive interaction
  • Scalable, personalized feedback
  • Personalized learning paths

The digital platform where emerging and senior leaders...

... practice realistic conversations with challenging AI characters across various scenarios.
... receive nuanced feedback with concrete examples and tailored learning insights.
... continuously build communication and leadership skills to grow in their role.

How it works

How conversation simulation drives leadership growth:
Select Scenario

Choose a relevant scenario

‍● Development review
● Critical feedback & performance review

● Return-to-work interview
● Conflict resolution

● Change management communication

● Separation conversation
Preparation

Immerse yourself in the scenario

A detailed briefing on the backstory, team dynamics, and characters mentally prepares the leader for the conversation. Based on years of experience in training and assessment centers, our scenarios mirror the true complexity and typical challenges of daily leadership. This enables highly realistic practice.
Practice

Lead the conversation

Turn theory into practice. Using voice input, the leader interacts with an AI character that reacts emotionally to create a truly realistic dialogue. The result is an immersive, engaging experience that offers a safe space to test different strategies risk-free.
Feedback

Learn from experience

This is where our years of diagnostic expertise shine: profound, nuanced feedback. By mirroring your impact through neutral AI and providing direct quotes, we trigger deep self-reflection. Actionable insights pave the way for improvement, while gamification elements and progress tracking keep you motivated for the next round.

Dive into

a growing library of real-world scenarios.
A wide range of leadership challenges
Complex personalities with depth and rough edges
Real-world cases from everyday leadership

Why GrowInTheRole?

Real learning impact through interaction

People learn most effectively through experience. Unlike passive e-learning, GrowInTheRole allows leaders to dive straight into application. The combination of interaction, instant feedback, and the ability to repeat exercises immediately transforms knowledge into competence and ensures transfer to daily work. This immersive experience makes learning engaging and delivers the impact of 1-on-1 coaching. Scalable for everyone.








Unlimited, flexible training

Whether working remotely or on the go, leaders can practice scenarios as often as needed. Instead of waiting months for the next in-person seminar, training is available the moment they need it. This transforms a one-off event into a continuous learning journey. Available 24/7. With no travel costs or logistical hassle.

Sophisticated scenarios

Leadership doesn't happen in a vacuum. That’s why our simulations are more than isolated dialogues: Each session starts with a detailed briefing on the backstory, team dynamics, and characters involved. Leaders face typical, often ambiguous real-world challenges. They encounter challenging AI characters, ranging from the quiet expert to the demanding high-potential or the insecure team member. In this safe environment, they can experiment with communication techniques and test their impact. Without the irreversible consequences of failing in real life, and free from the pressure of being observed by trainers or peers.

Evidence-based feedback

As a spin-off of FEEDBACKPEOPLE, high-quality feedback has always been part of our DNA. Our decades of expertise in talent assessment form the foundation of our feedback system. Conversational behavior is analyzed in detail across six core competencies. The result: A clear picture of the users strengths and areas for growth, plus immediately actionable advice. Ranging from alternative phrasing to the application of effective methods.

Valuable data insights

Going beyond individual learning outcomes, our tool provides a solid data foundation for strategic decisions. Analyses of usage data and anonymized, aggregated conversation logs reveal recurring patterns in leadership behavior. Based on these insights, you can implement targeted measures to actively shape and improve your organization's leadership culture.

Putting AI into practice

Along the way, leaders playfully experience an intuitive AI tool that delivers real value with no barriers to entry. This fosters a positive mindset toward new technologies, which they carry into their teams as multipliers. A crucial skill for your company's future readiness.

Real learning impact through interaction

Unlimited, flexible training

Sophisticated scenarios

Evidence-based feedback

Valuable data insights

Putting AI into practice

GrowInTheRole is the partner leadership development needs.

Leadership Training & Coaching
  • Realistic practice scalable only for a few participants
  • Performance anxiety due to peer observation
  • Tied to fixed times and locations
  • High costs
  • One-off event with low retention
E-Learnings
  • Passive consumption of knowledge
  • Low motivation and emotional engagement
  • Personalized feedback  limited
GrowInTheRole
  • Unlimited conversation practice for all participants
  • Safe, private setting
  • Available 24/7, anytime and anywhere
  • Significantly lower costs
  • Lasting impact through repeated practice
GrowInTheRole
  • High learning impact through interaction
  • High engagement via immersive experience
  • Instant, detailed personalized feedback

Von GrowInTheRole profitieren Führungskräfte aller Ebenen

Teamleiter:innen und Nachwuchsführungskräfte
  • Berührungsängste & Unsicherheiten im geschützen Raum abbauen, Souveränität steigern
  • Zentrale Führungskompetenzen praxisnah entwickeln
  • Häufig üben und Feedback erhalten - auch ohne großes Trainingsbudget
Erfahrene Führungskräfte
  • Erkennen von blinden Flecken durch ein neutrales KI-Gegenüber, höhere Akzeptanz von Feedback
  • Unbeschönigte Reaktionen erleben, die Mitarbeitende sich oft nicht trauen auszusprechen
  • Gesichtswahrende Übungsmöglichkeit ohne Beobachtung durch Peers

Our Mission

Every employee deserves good leadership: And every leader deserves effective training to meet this responsibility.
In reality, budgets and tight schedules often stand in the way. That’s why we make high-impact leadership training accessible and scalable for everyone.

Because we are convinced: When leaders grow, they create an environment where employees can unleash their full potential. And when employees grow, the entire the entire organization reaches a new level. In performance, culture, and future readiness.






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Recommendation
94% of users would recommend GrowInTheRole to (aspiring) leaders
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Engagement
95% of users report that training with GrowInTheRole is fun and engaging.
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Learning Impact
95% of users state that they acquire skills they can directly apply to improve their conversations.
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Improved Conversations
92% are convinced that GrowInTheRole improves the quality of employee conversations within their organization.

Does this sound familiar?

In critical situations, the right communication is the deciding factor for leadership success.

GrowInTheRole makes it trainable.

Low performance goes unaddressed

Critical conversations and conflicts escalate

Rising absenteeism and mental stress

High employee turnover

Resistance to change

Ein sehr wichtiges Tool, welches grundsätzlich für alle Führungskräfte, ob jung oder alt, ob unerfahren oder erfahren, geeignet ist. In meinen Augen sogar wirkungsvoller als ein Präsenzseminar.
Contemplative Woman in Vibrant Fashion
Die Charaktere und Tonalitäten sind  unglaublich gut getroffen. Ich musste oft grinsen, weil die Antwort in ihrem Stil „so echt“ klang.
Dreamy Portrait of a Young Woman
Es war sehr realistisch, ich bin gefordert worden, das Feedback hat mir an Beispielen gezeigt, an was ich  arbeiten muss.
Samuel Torres
Founder at Bloomtech
Modern Portrait Gradient
A vital tool suitable for all leaders. Whether young or old, rookie or veteran. In my view, it’s even more effective than an in-person seminar.
Talia Smith
Head of Product at Forma
Contemplative Woman in Vibrant Fashion
The characters and tones are captured incredibly well. I often had to chuckle because the responses felt 'so real' and authentic.
Jordan Johnson
COO at Metricon
Dreamy Portrait of a Young Woman
It was very realistic; I was truly challenged. The feedback used specific examples to show me exactly where I need to improve.
Samuel Torres
Founder at Bloomtech
Modern Portrait Gradient

FAQ

Everything you need to know about AI leadership training with GrowInTheRole.

How does the training with GrowInTheRole work?

Why is GrowInTheRole the future of leadership development?

How does GrowInTheRole differ from classic leadership seminars?

How does GrowInTheRole differ from standard E-Learning?

Why can't I just prompt a role-play with ChatGPT myself?

What should you look for when choosing an AI communication trainer?

Which leadership levels is the AI trainer suitable for?

Is GrowInTheRole suitable for international corporations?

What types of conversations can be trained on our platform?

What topics are covered within your library?

What types of AI employees are on your platform?

In which languages is the training available on GrowInTheRole?

How much time do users need to invest?

Can GrowInTheRole be tailored to our company?

Can I integrate GrowInTheRole into our Learning Management System (LMS)?

Can I track the performance of our leaders?

How do we ensure adoption and high engagement with GrowInTheRole?

How can I build a business case for AI-supported leadership training?

Ready for innovative, scalable leadership training?


Let’s talk about your challenges and our solution.
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